The University of Tartu's social media hub www.social.ut.ee is an innovation in Estonia as well as abroad as it allows following the university's events via its posts in social media, the University of Tartu said in a statement. Created on the example of U.S. universities MIT, Hamilton and Harvard, the environment currently brings together around 100 social media accounts linked to the university, informed BC press service of Tartu University.
"By implementing a social media hub, we make information more compact and accessible to some very important target groups of the university – current and future students and the university's collective who use social media on everyday basis and follow our news through these channels", said Illari Lään, Head of the UT's Communication Unit. According to Lään, an estimated 100 000 users currently follow the social media accounts of the university.
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