RIGA — When the Sky & More mall opened in Riga in 2007, retailers hoped its expensive boutiques and upscale supermarket would draw well-off Latvians on their way home to the pine-forested neighborhoods on the capital's north side.
Today, the mall's foot traffic has dwindled, and its shop-lined upper floor is as quiet as a library — a token of the breathtaking collapse in retail spending that is hammering stores in Eastern Europe.
The region's severe recession sent retail sales down an outsized 29 percent in Latvia in June compared to a year ago, 20 percent in Lithuania, 17.8 percent in Romania, and 10.5 percent in Bulgaria.
For the entire 27-member EU, retail was up 0.1 percent, a figure that underlines the disproportionate impact the recession is having on the European Union's newer, eastern members.
Some analysts think retail statistics look so much worse than in the West in part because some hard-pressed retailers are moving sales off the books to avoid taxes — meaning those sales don't show up in the totals.
Still, there's no question demand has plunged.
On the upper floor of Sky & More, darkness seems to spill out of the vacant shops. Mara Drozda, who runs a boutique of high-end Italian clothes, looks around apprehensively at the eerie solitude.
"I'm afraid we're not going to make it," she said. "I see the sales figures, and they're not good."
Along the Calea Victoriei, Bucharest's Victory Avenue, even the bright summer sun fails to penetrate the gloom. Stores are shuttered, and many windows are plastered with political posters and signs offering fire-sale discounts of up to 90 percent.
Florina Manta, whose shop sells British and French porcelain and Venetian glassware, said business is getting "worse and worse."
"Everyone is affected by the crisis, and anyone who tells you they aren't is lying," said Manta.
Eastern Europe is getting a cold shower after years of heady growth fueled by cheap bank loans and the euphoria of EU membership in 2004. Romania, Bulgaria, and Hungary and the Baltics are struggling, while Poland and the Czech Republic are faring relatively better.
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