A. Le Coq Premium is the best-selling beer in Estonia

Juhan Tere

According to survey company AC Nielsen, A.Le Coq’s Premium became the best-selling beer brand in retail trade in Estonia, writes EPL Online.

By the end of July 2008, Premium exceeded market share of Saku Originaal, the beer brand that had the leading position in retail trade last year, by 28%.

Director of A. Le Coq Tarmo Noop stated that the results were very pleasing as making Premium the best-selling beer brand was one of the principal objectives for the enterprise. “I remember well the words said three years ago where we promised to make Premium into the best-selling beer brand in Estonia. By today we have achieved this objective,” said Noop.

According to the results from the end of July, Premium’s market share has grown by 17% in a year, thus achieving a certain leading position and getting a market share of 14.8% on the retail beer market.

In the year 2007 18.3 million litres of A. Le Coq Premium were sold.