Estonian company Loodusnauding that is co-owned by investment banker Joakim Helenius plans to start selling meat of game animals or venison in Scandinavia, writes Äripäev.
In the autumn the company started to buy venison and is currently preparing its sales network. It will be a new business for us and our objective is to become market leader or become one of the biggest,” said Helenius.
The banker said that Loodusnauding is also making its first steps in hunting tourism, but the plan is to make the company into a leading operator in Estonia’s hunting business.
The company’s CEO Toomas Tikerpuu said that the company was going to offer hunters better prices than competition.
"Buying venison and marketing it abroad is our first step in developing hunting tourism in Estonia and we have several other projects in this area in the pipeline" he added.