Global denim brand seals new partnership with Poldma Trading to move into markets.Popular denim brand Lee Cooper has signed up Poldma Trading as its new Estonian licensee.
The deal means that the brand will now expand across both the Estonian and Lithianian markets. An introductory Lee Cooper collection will debut for autumn/winter 2013, followed by a full line for spring/summer 2014.
Initially, Lee Cooper will be exclusively available through Poldma Trading's 25 multi-brand Dream Denim stores, located across Estonia, Latvia and Lithuania. Further retail expansion is expected to follow.
"We are very excited about the future prospects for growth in the Baltic markets and this reflects the increasingly strong position of Lee Cooper across the markets, from the Baltics down through Central and Eastern Europe, all the way to the Mediterranean markets," said Andy Dunkley, CEO of Lee Cooper.