Estonian Air announced it will open in September a new five-flights-a-week route to Norway's third largest city, Trondheim.
The new route was inspired through a campaign to step up the company's game called "My Estonian Air," according to Rauno Parras, assistant director of commercial affairs.
The point is to ask customers, partners and employees where to fly. "Many stressed the significance of expanding direct flights to Scandinavian cities," said Parras.
Anticipation has been in the air after the company was renationalized, purchased new airplanes and recently got a new president and CEO. "Estonian Air is on the threshold of a new era," said Joakim Helenius, chairman of the supervisory board, upon hiring Finnish national Tero Taskila in May.
However, before being bought out by the government, Estonian Air was also plagued by lack of clarity and transparency with regard to relations between its owners. The company has lost 200,000 Estonian customers in recent years to AirBaltic, Scandinavian and Czech carriers, and low-cost airlines.
Estonian Air has been losing money since 2005. Taskila has said he hopes to bring profit to the company by the end of next year.