The turnover of the member companies of the Estonian Direct Sales Association fell by 15% in the year-on-year comparison in 2009, amounting to 194 million kroons, writes LETA/National Broadcasting. At the same time, the number of salespersons involved in direct sales grew by 5% to 21,000. According to EDSA, direct sales turnover in Latvia has fallen by 29% and in Lithuania by 19%.
The organisation stated that the decline in sales volume is largely caused by the overall economic situation and fall in consumption.
According to EDSA, in the context of the decline on the manufactured goods sector on the Estonian market of more than 20%, the direct sales enterprises have been rather successful in slowing the decline in sales volume.
“Despite the slow stabilising of sales, the direct sales market in Estonia has potential for a major growth in the future,” stated CEO of EDSA Göran Nordh. He added that therefore, the organisation expects a faster recovery than in the retail sales sector, but that will take place in the second half of the year and not quite as high as before the economic crisis.
EDSA unites in Estonia the direct sales enterprises Avon, GNLD, Herbalife and Oriflame.