The anthology includes commercials mostly produced for Soviet Estonian market but also for Soviet Russian, Soviet Ukrainian and Soviet Moldavian markets in the eighties. Many of these films have not actually been seen as they never reached the screen. Amongst others it contains the commercial "Luxury Goods", not allowed to be shown on TV. The picture and the sound have been digitally restored from the originals, some of which were thought lost. Also included are about 100 comments voiced by the people who participated in the production of the films as well as some prominent Estonians.
- The anthology includes 84 commercials, authored and directed by Harry Egipt.
- The films are supplemented by 46 interspersed comments.
- Includes 24 page booklet.
- The films have English subtitles.
The first commercials were produced in Estonia 41 years ago. Eesti Reklaamfilm (Estonian Commercial Film Producers), the company that produced more than 300 short films per year in its most prolific period, was a major Soviet commercials producer. Most of the commercials made over the decades by Eesti Reklaamfilm have, however, been lost, except for the films directed by Harry Egipt. Harry Egipt's commercials are very important in the history of Estonian advertising film, they are historical documents as well as teaching aids. "Dad`s films show the Eighties as carefree and cheerful," says Hanno Egipt, adding that English translation will make them easier to understand for a wider audience.
Harry Egipt's commercials won first awards at five consecutive advertising film festivals at Türi. In 1990 Harry Egipt's anti-smoking commercial "Young Smoker" was chosen as one of the three best films at the advertising film festival in Moscow. "Young Smoker" was also represented at the Cannes International Advertising Film Festival in 1991. In addition, clips from Harry Egipt`s films have found their way to Twentieth Century Fox's production of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
For most part Harry Egipt's film projects can be considered a one-man show since he is the author, the director and the producer. He did the casting, and handpicked the crew. His work is characterized by an utterly unique, the co-called Egiptean style, which uses innovative ideas, fast editing, original music and gorgeous models.