Sportland, the biggest retailer of sporting and recreational goods in Estonia, boost its turnover by two times during the last pre-Christmas weekend in 2008 in the year-on-year comparison, writes Äripäev.ee
The chain’s pre-Christmas turnover has increased all over Estonia, reaching two million kroons per day. These sales figures are more than two times higher than during the same period of time last year and is the record high level in this period for Sportland.
“Sportland launched practical preparations for adjusting to the new economic situation in spring already. We carried out a number important reforms in the enterprise which greatly increased the efficiency of the organisation and of the sales channels. This in turn has made it possible for us to use a more flexible pricing policy, benefiting both the health-conscious consumers as well as the sales enterprise,” commented CEO of Sportland Estonia Sven Nuutmann.