..... said Haamer, editor of WiFi.ee, a nonprofit association he and a group of volunteers created. "And just as it happened 100 years back, when initially people did not care about electricity, Estonians too, were not bothered about the Internet."
That is when, Haamer said, he became a technology evangelist and began promoting free Internet access as a human right. "I took upon myself, the task of convincing everyone I could that the benefits of the Internet are enormous," he said. Through newspaper articles and visual signs, and the first step of setting up approximately 100 free Wi-Fi hotspots, Haamer and Wifi.ee demonstrated the Internet's power on everyday life.
"It took us a while to drive the concept home, but having achieved that, the rest wasn't very difficult," said Haamer. "We, were able to create a competitive environment between businesses, like competition between different cafes or hotels, and soon the numbers [of Wi-Fi hotspots] started growing rapidly. That's how the concept caught on and eventually almost every school, household and business - big and small - joined the movement."