Stenbock House – On 21st June, the committee of the competition for the Design Solution of the Symbol of the Republic of Estonia’s 90th Anniversary awarded “Birth”, a submission by the design agency Velvet, the winner. The second prize went to Jaana Kool’s “Family mark”. The panel of judges awarded the third place to the project “Friends”, also by the design agency Velvet.
The chairman of the panel was satisfied with the outcome: ”The panel of judges was unanimous in their decision – the winning project was universally appreciated for the dynamic and sensitive elegance it conveyed. The symbol represents Estonia’s innovativeness, is modern, can easily be manipulated and is playful.”
Eighty-five conceptual designs were submitted to the Republic of Estonia 90th Anniversary Symbol competition. The goal of the symbol is to provide for a common visual identification of the celebration of the 90th anniversary of the Republic of Estonia, i.e. to bring all the citizens and residents together to take joy in independent Estonia, to enhance the understanding of independent statehood and to reassure : Estonia is a whole in time and in space – strong, willing, smart, innovative and viable as are its spirited and courageous people.
The conceptual design will be used in all the presentation materials for the 90th anniversary of the Republic of Estonia, such as posters and programmes, the web site dedicated to the anniversary, and souvenirs.
In assessing the conceptual designs submitted to the competition, the panel focussed on the submission’s correspondence to the purpose and further usability of the symbol developed from the solution. The symbol must be usable in different formats, adaptable to be used on various materials and printable.
The panel of the judges comprised the chairman of the panel Andres Tali, Vice Rector of the Estonian Academy of Arts; Ilona Gurjanova, President of the Estonian Association of Designers; Kalle Toompere from the Estonian Association of Graphic Designers Jaanus Rohumaa, Cultural Adviser to the President of the Republic; Toomas Kiho, Adviser to the Prime Minister; Kersti Luha, Information Adviser to the Government.
The winning projects of the design solution competition for the symbol of the Republic of Estonia’s 90th Anniversary are available at :
Design solution “Birth”
Design solution “Family mark”
Design solution “Friends”
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