* "Youthful” and “dynamic” are two words by which many countries like to advertise themselves. However, the boundary between youthful and childish is very fragile and Enterprise Estonia’s commercial on MTV is childish. Enterprise Estonia lists its strategic purposes : to introduce Estonia as “product of conference tourism, history and national heritage, active holidays, health tourism, nature and hobby tourism.”
Unfortunately, MTV as a commercial channel, its customer base and contents of commercials do not seem to support those purposes. Tourism specialists of Enterprise Estonia should remind themselves that Enterprise Estonia is a public institution.
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