By TBT staff
Estonia got another mobile telecommunications operator last week, as Diil, a subsidiary of EMT, launched services on Nov. 20. EMT officials said the new company would target clients with basic needs such as conversation, text and SMS messaging, as well as paying for parking and buying lottery tickets.
We would like to sell our product as a basic commodity like bread or milk," said Riho Jurvetson, director of Diil. "We have a vast distribution network that makes us different from Bravocom," he added, referring the company that also started offering mobile services under the Zorro trademark this month.
"Our entry to the market is mostly connected with the number mobility rather than with Bravocom's arrival," said Jurve-tson.
He said product development and initial marketing costs would run about 500,000 kroons (32,500 euros).
"We would be glad to win about 2,500 clients by the end of the year and fully earn back the initial investment money in 1.5 years," he said.
On Nov. 22 the company reported that it had mustered 250 clients in the first two days of work.
Diil, which is marketing itself as a discount operator, will rent EMT's network facilities, which according to experts provide the strongest signal across the country.
In addition to Bravocom, Diil ("deal" in conversational Estonian) also joins EMT, Radiolinja and Tele2 on an increasingly robust market.